M Driver Package. Activate your voucher and take a part in training.
Welcome to Area M Academy – the ultimate playground for pushing limits and celebrating peak performance.
Area M Academy delivers unmatched high‑performance driving experiences, empowering participants with advanced skills for safe, dynamic and confident driving in the latest BMW M models.
Launching in 2026, the program arrives for the first time in the heart of the United Arab Emirates, bringing BMW’s world‑renowned performance‑driving heritage to Dubai and setting a new benchmark for premium, motorsport‑inspired training in the region.
As part of the international BMW M program — active across four continents and several countries — Area M Academy builds on 49 years of expertise. From the first training session in Munich in 1977 to distinctive experiences around the world, the core idea remains unchanged: ignite passion for performance and elevate driving skills.
In Dubai, Area M Academy focuses on its flagship offering: BMW M Race Track Training at Dubai Autodrome. This intensive, track‑based program is designed for drivers ready to explore the full potential of BMW M vehicles under the guidance of certified BMW M instructors. Throughout the training, participants learn to react quickly and precisely to dynamic, unexpected situations on the track — essential skills that translate into greater control, heightened awareness and enhanced safety in everyday driving.
Area M Academy delivers unmatched high‑performance driving experiences, empowering participants with advanced skills for safe, dynamic and confident driving in the latest BMW M models.
Launching in 2026, the program arrives for the first time in the heart of the United Arab Emirates, bringing BMW’s world‑renowned performance‑driving heritage to Dubai and setting a new benchmark for premium, motorsport‑inspired training in the region.
As part of the international BMW M program — active across four continents and several countries — Area M Academy builds on 49 years of expertise. From the first training session in Munich in 1977 to distinctive experiences around the world, the core idea remains unchanged: ignite passion for performance and elevate driving skills.
In Dubai, Area M Academy focuses on its flagship offering: BMW M Race Track Training at Dubai Autodrome. This intensive, track‑based program is designed for drivers ready to explore the full potential of BMW M vehicles under the guidance of certified BMW M instructors. Throughout the training, participants learn to react quickly and precisely to dynamic, unexpected situations on the track — essential skills that translate into greater control, heightened awareness and enhanced safety in everyday driving.
CALENDAR Area M Academy.
BMW M Race Track Training.
A one-day course for drivers ready to get on track and experience BMW M in its most dynamic form. This intensive training session focuses on precise manoeuvres, high‑speed vehicle control and maximum driving pleasure.
